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New Products

The no sale policy

We sell all our products without retail markups. By selling online only we offer you cheapest prices all year round.


Our story

Bonhomie is an online only brand which supplies products made in Europe with high quality craft and materials. By selling online only we can offer you products at a much lower price-point than commonly available…


Shirt Anatomy: Button Down

So what makes a good button down shirt? The shape and material of course, but the devil is in the details. Our first shirt models took almost a year to develop and several prototypes were…


Travel series

Our current products were designed with travel and versatility in mind. For this reason we have resorted to fabrics that have been treated to have properties which reduce the need for ironing, like our classic…