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Nordic simplicity

Our minimalist, Nordic approach means the Bonhomie shirt is smart, but never overstated. Preferring natural color palettes, raw textures and subtle quality over superfluous decoration, we focus on enduring designs driven not by trends, but by timeless authenticity. Because the best raw materials need no adornments, and neither do you.

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Premium fabrics

Simplicity is the ultimate sophistication, but simple products are only as good as their material. We work only with the finest Italian fabric makers, whose time-honoured reputation for the production of premium fabrics is known the world over. Each of our fabric is made without allergenic or harmful chemicals (OekoTex certified) using only the highest grade pure Egyptian raw cottons.

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A commitment to craft

Bonhomie shirts are designed and engineered by our team of tailors and pattern makers in Helsinki, with each piece individually cut and stitched by experienced Estonian shirt-makers. Their precision workmanship adheres to the highest standards of European manufacturing quality, ensuring that the excellence of our shirts doesn’t come at the cost of your ethics.

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Simple math

Bonhomie prides itself on simplicity, but our well-crafted, high-quality shirts are only made affordable by the streamlined way we handle our modest operation. We rely on working directly with mills and manufacturing and handling every aspect in-house all the way to selling the shirt to you online. By selling online less money is wasted on cost of retail (usually almost 60-70% of garments price) and more spend on quality.